Legal Information

Privacy Policy

Last updated: March 2026

Welcome to BetterBritain. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

1. Who We Are

BetterBritain is the data controller and is responsible for your personal data (collectively referred to as "BetterBritain", "we", "us" or "our" in this privacy policy). If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us at hello@betterbritain.co.uk.

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data: Includes first name and last name.
• Contact Data: Includes email address and location (town or city).
• Professional Data: Includes your trade, brand name, job title, and your interest in specific community programmes (such as BB Buddies).
• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting, and operating system used to access this website.
• Usage Data: Includes information about how you use our website, collected via Google Analytics (see section 3a below). This data is only collected with your consent.

3. How We Collect Your Data

We use different methods to collect data from and about you, including through Direct interactions. You may give us your Identity, Contact, and Professional Data by filling in forms or by corresponding with us. This includes personal data you provide when you:

• Register to join the BetterBritain trades community.
• Apply for BetterBritain brand accreditation.
• Opt-in to participate in the BB Buddies shadowing programme.
• Request marketing or updates (such as information on the upcoming BB ID or BB Boot Camps) to be sent to you.

3a. Cookies and Analytics

With your consent, we use Google Analytics 4 (operated by Google LLC) to collect anonymised information about how visitors use our website. This helps us understand which pages are visited, how long visitors stay, and how they navigate the site, so we can improve it.

Google Analytics uses cookies — small text files placed on your device — to collect Usage Data including pages viewed, session duration, approximate location (country/city level), browser type, and device type. This data is sent to and stored by Google on servers which may be located outside the UK.

We only load Google Analytics after you accept analytics cookies via the banner shown on your first visit. You can withdraw your consent at any time by clearing your browser's local storage or cookies. If you decline, no analytics cookies are set and no data is sent to Google.

For more information on how Google uses data collected via our site, visit policies.google.com/privacy.

4. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To register you as a new community member: Processing your application to join the trade-specific forums.
• To process brand accreditation: Evaluating your product or service for the BetterBritain mark.
• To communicate with you: Sending you updates regarding the movement, community news, and upcoming launches.
• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Consent: Where you have given clear consent for us to process your personal data for analytics purposes.

5. Data Sharing

As promised on our registration forms, we will never sell your personal data. We may share your data with trusted third-party service providers acting as processors who provide IT and system administration services (e.g., our website host or email platform) strictly for the purpose of running the BetterBritain movement. Where you have consented to analytics, Usage Data is shared with Google LLC for the purposes described in section 3a.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

7. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

8. Your Legal Rights

Under UK data protection laws, you have rights in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at hello@betterbritain.co.uk.